Virtual Routes welcomes Edwina Primananda to the team as a Communications Officer.
Edwina is a creative strategist and communications specialist with more than 8 years of experience spanning global advertising, sustainability, and grassroots organisations. Currently based in Sweden, she is also a collage artist/facilitator who transforms discarded materials into stories of belonging. She brings the same warmth, care, and curiosity to digital storytelling, creating communication solutions that connect, inspire, and drive meaningful social impact. Edwina holds an MSSc in Sustainable Communication from Jönköping University (Sweden) and a BA in Media & Communication from Universitas Gadjah Mada (Indonesia).
“We are delighted to have Edwina join Virtual Routes. Her experience in graphic design and communications will be invaluable as we continue to develop our voice and visual identity,” Max Smeets, Co-Director of Virtual Routes shares.
